Custom websites that bring private clients straight to you. No AMC. No middleman. Keep 100% of your fee.
We've built 300+ custom websites since 2003, and websites specifically for appraisers since 2019. Your clients will find you through search engines, AI Chats, and organic traffic. Clients contact you directly. No AMC. No middleman. Keep 100% of your fee.
Return on investment is roughly 90 days. No setup fee. Cancel any time.
☎ New call: estate appraisal
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of GSE loans got an appraisal waiver in March 2026. Waiver usage is increasing again, but private work is too. Earn more private work with your own site.
AEI Housing Center, May 2026of appraisers say online marketing is how they get new customers. 90% of appraisers are missing out by not having a website that earns revenue!
McKissock community survey, 2025of consumers now ask ChatGPT and other AI tools for local business recommendations. Our code targets that audience for you.
BrightLocal Local Consumer Review Survey, Feb 2026, 1,002 US adultsof appraisers plan to leave the profession within three years. AMCs and lenders will be scrambling for appraisers. Make it easy to find YOU!
Working RE 2026 Appraiser Survey, about 1,800 appraisers, June 2026We research the counties and cities you have competency in. We identify real local information and exact keywords for your area. Then, we build a custom website tailored to earn you business.


Our lead developer has built 300+ custom websites since 2003. The same developer has also owned multiple appraisal businesses, including a national AMC, is a former chair of a national appraisal committee, and is an active advocate for real estate appraisers.
Every appraisal website we have built has generated leads within the first 90 days.
This site is truly impressive.
Utah appraiser
Thank you! I love what you are doing and appreciate the hard work you've put in.
Washington appraiser
Incredible that I already got a client from my webpage.
Arizona appraiser
You're the best! Thank you for helping me.
Texas appraiser
I didn't think this was possible but you proved me wrong. Well done.
North Carolina appraiser
Every site is designed once, for one appraiser and one market. Names, contact details and license numbers are removed from these samples, and the forms are turned off.
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Your custom website and income generator should be up and running 14 days from today. Return on investment is roughly 90 days. No setup fee. Cancel any time.
| Feature | XSite template | appraiser.website | DIY builder |
|---|---|---|---|
| Design | 252 shared themes | Custom, one of one | Generic template |
| Local pages | Same pages as every other XSite | Custom for your coverage area, based on local keywords, local key phrases, and popular local search criteria. | You write them |
| Private client SEO | Duplicate content | YES. Custom SEO/AEO/GEO specific to your specific coverage area. | None |
| AI search ready | No | YES. Structured and accurate data, cited facts, AI search optimization specific to your website. | No |
| Daily fresh content | No | Yes, every morning | No |
| Setup fee | $399 up front | $0 | $0 plus your weekends |
| Who does the work | You do | We research, build, maintain, and update your site for you. We make changes to layout and content for you, or WITH you upon request. | You do |
Everything after that is earned monthly profit from this investment.
Fee ranges are typical private work fees. Your fees and your market may differ. Revenue estimate assumes three extra private jobs a month.
We will look at your county and send a sample page and a search list within two business days. Watch for an email from team@appraiser.website.
Plain answers on website costs, SEO, AI search and winning private clients. See all guides.
No. Every site is designed once, for one appraiser. The pages are written for your counties and cities with local numbers. We use our proven techniques to build your site effectively.
XSites share themes and pre written pages across hundreds of appraisers. Search engines identify duplicate content and throttle rankings. Custom sites that reference local data earn more credibility, higher rankings, and more traffic.
The site goes live in about two weeks. Search engines can take months to update, but with a live site you are ready to receive requests right away. We expect leads within the first 90 days.
Yes. The Website and Marketing plan includes an address on your domain, like you@yourfirm.com, that works in Outlook, Apple Mail and on your phone.
Every morning your site gets a local update to keep it fresh for search engines and AI chats. It can also feed your social media and generate automated content.
Your site is plain static pages. It ships no passwords, no API keys and no raw email address. Anything that needs a key runs on our servers, never in your page. Forms use spam filtering and a honeypot. Security headers are on every site.
Yes. Same process. Different services and search terms.
Your competitors are on the AMC and Lender rosters too.
Earn new clients with a custom website that works 24 hours a day for you!